Work > Parkdean Resorts
I developed an interactive launch email for the recipients to learn more about new activities. The interactivity enabled users to engage by selecting pulsing hotspots. When selected, these animate additional information panels. I also created an AMP version to enable interactivity in more email clients.
Interactive independent hotspots with AMP and fallback versions
I built this interactive email to contain animated hotspots overlaying images of new activities, which are selected to reveal more information. The user can then independently select each hotspot to learn more about the activity. There are subtle animation transitions when displaying the extra information.
I created an AMP version of the email so that it can display interactive content on Gmail and Yahoo! Mail, in addition to Apple Mail support. This then supports the vast majority of email clients that the recipients used to view this email with. I also ensured that I built the interactivity as a progressive enhancement, so email clients that do not support this show an engaging static fallback.
I adhered to best practices by using the maximum amount of live text and enabling dark mode stylings/optimisations, amongst many others. As is standard with all my email builds, I thoroughly tested to ensure consistent rendering across email clients.