Work > Pets at Home
I’ve worked on a range of email-related projects with Pets at Home over a long period, including bespoke email newsletter builds, triggered emails, push and in-app messages, ESP templates and interactive email content.
Interactive hotspots with linked and animated panels
I created this element to show the benefits of senior food for pets by highlighting the specific area of the pet to which the benefits apply. The user can fully interact with either the crossed hotspots or the extra information panels below.
The short hotspot information labels that overlay the pet image are directly linked to the extra animated panels below. This also works in reverse when interacting with the extra information panels below.
The email is fully responsive on mobile and gracefully falls back to a static version for email clients that do not support the advanced code required.
Interactive carousel
I created this element to display extra products within the same product row height in an engaging way. The user can interact with both the arrow and location navigation. The animation highlights the current product in a new and appealing way, directly in the user’s inbox.
The email is fully responsive on mobile and gracefully falls back to a static version for email clients that do not support the advanced code required.
“You have been so easy to work with and the work you produce is brilliant!”
Sarah Dawes
CRM Manager, Pets at Home
Vets for Pets triggered welcome email
