Work > Zen Internet
I developed a set of campaigns, including an interactive email for the recipients to learn more about the benefits of a new product. The interactivity enabled users to engage with areas of a house by selecting pulsing hotspots. When selected, these display animated information panels below the house relevant to their selection.
Interactive hotspots with linked and animated panels
I built the interactive email to contain animated hotspots overlaying a house which can be selected to reveal more information. The user can then switch between each hotspot to learn more. Subtle animations are used for displaying the information panels.
I ensured that I built the interactivity as a progressive enhancement so email clients that do not support this show an engaging static fallback.
I kept to best practices by using the maximum amount of live text and enabling dark mode stylings/optimisations, amongst many others. As normal I thoroughly render tested to ensure consistent rendering across email clients.
“Working with Rhys on our latest email campaign build was brilliant. He works to a really high standard all round, bringing ideas and solutions to improve delivery and user experience across all email clients. Thank you Rhys!”
Grace Gannon
Marketing Lead, Zen Internet
Launch email in light mode
Tertiary email in dark mode
