Hi, I’m Rhys
I’m a freelance email developer with over 20 years of experience in creating mobile-first, fully responsive email campaigns. I enjoy focusing on the specific details of email development and delivering a tailored solution for my long-standing clients. Please take a look around and then I’d love to hear from you about your next project.
Work
I’ve worked with many diverse clients from independent agencies to household-names on a long-term basis. Here is a snapshot of some of the work I have developed for them.
Pets at Home
- Building bespoke HTML and templated emails
- Developing interactive content with graceful fall backs
- Dark mode optimisations
- Building push and in-app messages
- Testing and deploying through the ESP
Beaverbrooks the Jewellers
- Building bespoke HTML and templated emails
- Building and testing triggered emails
- Dark mode optimisations
- Testing locally and through ESP
- Working directly with support and developers at the ESP to make improvements for the client
Zen Internet
- Building bespoke HTML emails
- Developing interactive content with graceful fall backs
- Dark mode optimisations
- Testing locally and through the ESP
Loupe
- Building bespoke HTML emails
- Building and testing triggered emails
- Dark mode optimisations
- Testing locally and through the ESP
- Working directly with support and developers at the ESP to make improvements for the client
JT Atkinson
- Building bespoke HTML and templated emails
- Building and testing triggered emails
- Dark mode optimisations
- Testing locally and through the ESP
“If you want an email developer that you can 100% rely on, then Rhys is your guy. His attention to detail is second to none, and his passion for his craft shows in every project he works on. He’s also proactive in suggesting new ideas, and sees them through to completion, overcoming any obstacle he may face within the timeframe given. Thanks a million Rhys!”
Kate Acland
CRM Manager, Pets at Home
Services
I offer services for building, testing and deploying emails, and always provide a bespoke service to support the client’s email marketing requirements.
Build
All emails I build are scalable and efficient, and I take pride in ensuring all emails cater for accessibility needs and dark mode considerations. I also build them as responsive emails so they transition and display optimally on both mobile and desktop devices.
Testing
Every email is thoroughly tested on live devices and using testing software like Litmus, ensuring the email build matches the design in all essential email clients.
Deployment
I am experienced in deploying emails with many ESPs at different scales from Salesforce Marketing Cloud to Mailchimp and Campaign Monitor.
Design
A key aspect to successful emails is making sure that the design and build are never worked on in isolation. I have an established relationship with a specialist email designer, with whom I have worked for many years, and together we have created a smooth, efficient and seamless workflow from design to build.
“We’ve worked with Rhys for the last 12 years; he truly is an expert in his field, keeping his finger on the pulse with any industry changes and is always on hand to help support with any technical queries. Every email is built to the highest standard with best practice always at the forefront. Rhys has also supported rebuilding HTML elements within our drag and drop email system.”
Georgina Shaw
CRM Manager, Beaverbrooks the Jewellers
Skills and tools
- Accessibility
- AMPscript
- Best practices
- CSS
- Dark mode optimisation
- HTML
- Interactive
- Kinetic
- Responsive
- Adobe Photoshop
- Adobe XD
- Affinity Designer
- Basecamp
- ClickUp
- Email On Acid
- Figma
- Litmus
- Moveable Ink
- NiftyImages
- Parcel.io
- Slack
- Zeplin
- Bloomreach
- Campaign Monitor
- Cheetah Digital
- Klaviyo
- Mailchimp
- Oracle Responsys Interact
- Pure 360
- Salesforce Marketing Cloud
- Silverpop