If you currently have a web site for your company then you should be using this system. Email marketing is relevant to almost every form of business. To point out the benefits, let's imagine a scenario...

Your company deals in kitchens. You sell them, fix them, install them and basically do everything to do with them. You have a website, you don't trade online, more it's a brochure site detailing your products and services and basically letting the world know you exist and you are there if they need you. People visit your site, some just to browse some actually turn into customers.

Now you have two options, either you invite the visitors to your site to sign up for a monthly / quarterly email containing details of your latest products and special offers or you don't. If you do, you will over time build up a database of potential customers who are all but asking you to sell them things. If you don't, you won't.

Now there are a few mights involved here: Someone just browsing your site might be thinking ahead as far as doing up their kitchen. They might sign up for your newsletter. On receipt of one of the newsletters they might return to your site and might even buy something this time. It may be two years on, but if you hadn't got their email address, you almost certainly would never have seen them again.

As the cost of top positions in search engines and directories continues to rise, can you really afford just to let people come and go?

SPAM originates from the famous Monty Python sketch, in this context means un-solicited e-mail.

SPAM is both unwanted and illegal. Also, it represents the quickest way to alienate your company from any new or current customers.

Remember an angry customer can broadcast his views to many others by creating an “I hate your company” message.